If your logo includes design elements, you will need to upload an image, using a. You can register a logo with the USPTO by using the Trademark Electronic Application System (TEAS) or other online trademark service. You can register similar logos if the products or services are unrelated. A logo has a likelihood of confusion if it is similar to another trademark and it identifies the source of a related product or service. A trademark cannot create a “likelihood of confusion” with another registered trademark. A generic logo could be something like a letter of the alphabet or a set of initials. A highly distinctive logo might consist of original artwork created specifically for your business. A logo that is too generic cannot be registered or protected at all. The strongest trademarks, and the ones that are easiest to register and protect, are very distinctive. The USPTO will not trademark a logo that is generic, or that is confusingly similar to a trademark that has been registered or is the subject of a pending application. You should register your logo as a special form mark if it includes symbols, particular fonts or colors, illustrations, or other design elements.ĭistinctiveness and likelihood of confusion I WANT TO PATENT MY LOGO REGISTRATION
To register a special form mark, you must submit a picture of the mark, and your trademark registration will only cover the exact mark you submit. A special form mark protects wording that is in a particular font, or design elements, or a combination of the two.
A standard character mark could be a good choice if your logo consists only of your business name or slogan, without an accompanying drawing or design, because it gives you flexibility to display it in different styles, colors, or fonts in the future. A standard character mark protects an arrangement of letters or numbers, such as the words “Dr Pepper.” If you have a standard character mark, your words or letters are protected, no matter how you display them.There are two ways you might register a logo: as a standard character mark or as a special form mark. You may want to protect your logo by registering it as a trademark with the U.S. Your company’s logo may be the most important way you identify your business and brand and distinguish it from competitors.
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